Don't look at the word until you are ready to write. When your fifteen minutes are up and you have completed your ficlet, you may either post it as a response here, or post a link to the ficlet in your own journal. If posting on your own journal, please hide the prompt word in some way (ie. under an LJ-cut) in order to avoid spoiling it for others.
Today's word is: Memorable
You can copy and paste this code when posting your ficlet if desired.